AUMA continues a marketing campaign, running under the strapline " Your success is only fair". Among others, the campaign targeted on small and medium-sized businesses, in order to emphasize the advantages of trade fair participations and to motivate non-exhibitors.

The core statement of the campaign is: trade fairs lead to success, because innovations can be directly presented to an international specialist audience, because

• trade fairs allow direct personal contacts
• trade fair visitors are looking for new contractors
• the majority of trade fair visitors are decision makers.

CD ROM "Messe fit. Ready for Trade Fairs"
All aspects of trade fair participation on a CD-ROM for PCs.
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Successful Participation in Trade Fairs
Part 1: Basics. Brochure and PowerPoint presentation
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AUMA Trade Fair Benefit Check
Software for exhibitors, for planning, calculating and evaluating trade fair participation. With instructional videos.
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Brochure "Trade Fairs Made in Germany"
Dates of international trade fairs in Germany.
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Motifs "Trade Fairs Made in Germany"
Poster and advertisement motifs
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Trade fairs made in Germany
A promotional film on trade fairs as a medium and the qualitative aspects of German trade fairs.
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MyFairs - The Trade Fair Data Manager for Your iPhone
AUMA Trade fair database as an app. Available for a fee in the App Store.
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German Trade Fair Quality Abroad 2010
Dates of trade fairs abroad held by German organisers.
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"Trade Fairs Made in Germany" on the Internet
Under http://www.auma.de anyone interested in trade fairs can quickly access the latest information as well as other services of AUMA. The user-friendly programme includes over 5,000 German and worldwide trade fairs and exhibitions with statistical details of the last three events, broken down into 60 sectors.
The database is available in 4 languages: German, English, French, Spanish

AUMA InfoLine
AUMA InfoLine provides topical information about trade fairs and exhibitions in Germany. The focus is on individual sector-specific information.
Phone: +49 (0) 30 24 000-0
Fax:       +49 (0) 30 24 000 330
Email: info@auma.de

Conferences and promotion events
AUMA supports trade fair-related conferences, seminars and promotion events which are organized by agencies in Germany and abroad or co-organized. (export promotion exhibitions, chambers of foreign trade, associations etc.)

AUMA - information stand
In cooperation with its members AUMA is offering even more information. AUMA will be represented with an information stand at events, and can be contacted for any inquiries regarding trade fairs.

Supporting Foreign Delegations
The AUMA office in Berlin supports foreign delegations in collecting information on the German trade fair industry and in establishing contact to the various sectors of German industry.

AUMA MesseTreff
Every year AUMA organizes the MesseTreff in Berlin: a platform for the dialogue between the trade fair and convention industry, members of the government, parliament, the diplomatic corps and the media.

AUMA - advertising banner
The advertising banner lists the services offered by AUMA and provides information on free trade fair related services.
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Further information
AUMA
Sylvia Kanitz
Phone +49 (0) 30 24000-115
Fax +49 (0) 30 24000-310
s.kanitz@auma.de