AUMA - leading association of the German trade fair industry

As the central organisation of the German trade fair industry, AUMA is the combination of all those forces which are partners shaping the trade fair market, in other words, exhibitors, visitors, trade fair organisers and service companies. In the service of its members it devotes all its energies to ensure that

trade fairs are the leading marketing instrument for the exhibiting and visiting sectors of business,
Germany with its international trade fairs maintains its leading position worldwide,
trade fairs conducted by German organisers abroad play a leading role.

The central task of AUMA is therefore to reinforce the German trade fairs at home and abroad. To this end, AUMA promotes the quality of German trade fairs through the creation of market transparency, through the support of cooperation between the market partners, through the exchange of information and experience between its members and through joint projects with the members.

AUMA supports the market activities, in particular, of small and medium-sized German companies via their participation at trade fairs in Germany and abroad.

Externally, as the central organisation of the industry, AUMA combines the forces and represents the interests of the exhibiting, visiting and organising trade fair industry as well as the trade fair service providers on a national and international level. Internally, AUMA plays an active role in balancing the interests of these different business circles.

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German trade fair industry: Functions & outlook [continue]