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30/07/2010
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AUMA_MesseTrend 2010


A representative survey of 500 German exhibitors carried out by TNS EMNID from 30 September to 20 October 2009.

  • Trade fair participation trends
  • Trade fair budget trends
  • Impact of budget cuts/increases on spending structures
  • Ratio of trade fair budgets in relation to overall communications budgets
  • Various marketing instruments and how they rate
  • Defining and quantifying goals and monitoring success
  • Relevance of trade fairs as regards export
  • Future significance of trade fairs among various marketing instruments
  • Breakdown of companies exhibiting at trade fairs

Only in German, 32 pages.   [continue]

PowerPoint presentation, English version: [download ppt]

Archive: AUMA_MesseTrend


IAA Nutzfahrzeuge
German trade fair industry: Significance, functions and outlook   [continue]
Software for planning, calculating and evaluating trade fair participation
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