German trade fair industry

Economic significance | Structure | Functions | German trade fair competence | Outlook | German Trade Fair Quality Abroad (GTQ) |

Outlook

For the German trade fair and congress industry as a consequence of their current position in the national and international competitive environment, there are four objectives, in particular:

To retain the market leadership in international trade fairs at the location of Germany and, wherever possible, to further develop it in the sense of strengthening the core business.
To increasingly establish German trade fair quality through premium events abroad and thus to also support the further internationalization of German industry.
To optimize service quality and infrastructure in a permanent process.
To communicate the core function of trade fairs, exhibitions and congresses even more clearly, so that the medium trade fair is unequivocally positioned in the marketing mix and to support exhibitors in determining trade fair benefits systematically.

update 1/2010

German trade fair industry: Significance, functions and outlook [continue]

Software for planning, calculating and evaluating trade fair participation