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Small and medium-sized enterprises from Germany are increasingly taking on foreign markets and generally rely on external partners. This is where German trade fairs abroad are able to demonstrate their strengths: they provide an opportunity to probe foreign markets, look for sales partners, establish contact with new customers, and test the viability of products in new markets.
German organisers have many years of experience with leading international trade fairs in Germany, which become integrated in their event formats abroad and also benefit from collaboration with industry associations. The exhibitors know the concepts of the trade fairs from their participation at home. They have familiar contacts at the trade fair companies, who also speak the same language. They appreciate German Trade Fair Quality Abroad. Furthermore, German industry associations frequently support these trade fairs, who are then able to help their members take on difficult markets abroad.
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