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03/09/2010
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German Trade Fair Quality Abroad

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The GTQ label and its criteria


In order to underline the qualitative advantage of German foreign trade fairs, in consultation with its members involved abroad, AUMA has developed the label "German Trade Fair Quality Abroad (GTQ)".

To obtain the GTQ-label AUMA members have to

GTQ-Label
  • own the basic concept of the trade fair,
  • manage the concept realisation,
  • draw up the budget, and
  • control the international marketing.
The organisers publish rented space, exhibitor and visitor figures.
up
IAA Nutzfahrzeuge
German trade fair industry: Significance, functions and outlook   [continue]
Software for planning, calculating and evaluating trade fair participation
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